Services - Personalized Printing
Improve Your Marketing ROI With Personalized Direct Mail
Personalized direct mail is the most effective form of communication you can get on paper. It speaks to your specific interests and needs. It talks to you in relevant terms. It connects! Personalized direct mail – especially in full color – drives significantly better returns on your campaigns vs. mass, non-personalized marketing.
For example:
• Personalized direct mail generates response rates up to 20, 30 and 40 percent – compared to the one to two percent rates typical of generic mass mailings. (DMA, 2003)
• Responders to personalized direct mail spend more money! Average order sizes have shown increases up to 24 percent – and higher. (DMA, 2003)
• People who respond to personalized mailers tend to become loyal, long-term customers – improving on traditional retention programs by 47 percent.
(CapVentures, 2002)
With Variable Data printing you can customize each individual piece, or create multiple versions of a piece.
